Founder of Omnilyst OÜ
Education
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Sep 22, 2025
On the laboratories where the next decade is being shaped, far from the noise of the places everyone watches
Product Design
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Sep 15, 2025
Make sure what you're building is needed, before you make it perfect. Strong UX starts with user-centered design and real-world feedback.
Sep 1, 2025
Launching an AI app with no-code tools? Avoid these 10 hidden traps that destroy early startups, from API costs to prompt issues, data handling, and GDPR risks
Aug 18, 2025
A practical assessment based on completing the UC Santa Cruz C & C++ Specialization, outlining who benefits most, where it falls short, and how it fits into the 2025 tech landscape.
AI
Jul 7, 2025
Your unique voice might be a remix of everything you've consumed. What that changes about building authentic brands in the AI era.
Brand
Jun 30, 2025
How Nike, Davidoff, and Patagonia transformed from product sellers into cultural movements through strategic content. Examining the specific turning points where these brands stopped selling products and started selling philosophies.
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Jun 23, 2025
Build a complete brand voice strategy from scratch and walk away with a custom-made PDF based on your own answers. You’ll have it ready before your coffee gets cold.
Startups
Jun 9, 2025
We moved from corporate dark navy to human-centered design in five days and conversion rates increased 35 percent. Why brand clarity mattered more than adding new features.
May 5, 2025
A practical review of the Google UX Design Certificate based on direct experience, breaking down its strengths, limitations, and how it fits into 2025’s competitive design landscape.
Apr 28, 2025
What a Techstars Startup Weekend actually looks like inside those 54 hours, and how we went from weekend prototype to completing the EIT Grand Finals few months later
Apr 21, 2025
A full breakdown of the 7-course program from the inside. What I gained, what I didn’t, and who this certification helps most in today’s job market.
Public Speaking
Apr 7, 2025
The preparation framework that prevents common failure patterns, including when to stop practicing and why all-nighters guarantee poor delivery.
Mar 31, 2025
A Reflection on UWC's Global Mission, the Berlin Short Course, and Mentoring Fellowship Projects Across Europe.
Interviews
Mar 17, 2025
Ahead of the official opening of applications for this year, we spoke with Elena Petkovska, founder of the startup Omnilyst, to reach the finals of last year’s program and present its startup in Budapest.
Mar 8, 2025
On November 29th, we met in person at the EIT Manufacturing RIS Hubs Conference in Budapest, after completing the 2024 Women Innovators Training Program under the EIT Regional Innovation Scheme
Mar 3, 2025
On a week in Ommen learning facilitation by doing it daily, researching Amsterdam's housing crisis as a case study, and discovering why leading workshops for people from eight countries teaches more than any methodology textbook ever could
Feb 24, 2025
On multiple days of structured discussion with participants from seventy countries, the assumptions that collapse when context disappears, and why distributed teams require a different kind of communication entirely
Feb 17, 2025
On creating Not Too Young with teams from Slovakia, Germany, and Greece, what coordinating across borders actually requires, and why clarity about mission matters more than enthusiasm ever will.
Career
Feb 10, 2025
In this internship at Unlimited Coders, I realised something most juniors don’t get warned about: overdelivering without permission can look like you can’t follow instructions. This changed the way I approach tasks forever.
Feb 3, 2025
On an internship in Germany, the discipline of fifteen-minute lunch breaks, and why persistently asking for more work is the fastest way to learn anything.
Jan 27, 2025
On the strange method that worked, why reading books I did not understand changed everything, and what I now help other founders overcome the same.
Research
Jan 20, 2025
How user interface theory, database architecture, responsive breakpoints, and checkout flow optimization intersect in ways design textbooks don't address, plus the performance implications of high-resolution artwork galleries on WordPress infrastructure.
Exhibitions
Jan 13, 2025
Designing for screens is one thing. Explaining those designs to a crowd of 1000 people — including confused grandmothers and sharp recruiters — is another.
Jan 6, 2025
Analysis of Design Education ROI, Regional Employment Gaps, and the Skills That Transfer vs. Those That Don't
Dec 23, 2024
From Syntax to Systems: What 1000 Programs and Prof. Ira Pohl's Curriculum Taught Me About the Computational Foundations That Outlast Every Framework