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Beyond Celebration: Read These Stories of European Women - It’s Time We Start Recognising Impact, Not Just the Buzzwords

Interviews

/

Mar 8, 2025

Beyond Celebration: Read These Stories of European Women - It’s Time We Start Recognising Impact, Not Just the Buzzwords

On November 29th, we met in person at the EIT Manufacturing RIS Hubs Conference in Budapest, after completing the 2024 Women Innovators Training Program under the EIT Regional Innovation Scheme

Elena Petkovska

From Products to Philosophies: How Nike, Davidoff, and Patagonia Built Movements Through Strategic Communication

Brand

+1

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Jun 30, 2025

From Products to Philosophies: How Nike, Davidoff, and Patagonia Built Movements Through Strategic Communication

How Nike, Davidoff, and Patagonia transformed from product sellers into cultural movements through strategic content. Examining the specific turning points where these brands stopped selling products and started selling philosophies.

Elena Petkovska

A Map of Europe's Quietest Rooms

Education

+2

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Sep 22, 2025

A Map of Europe's Quietest Rooms

On the laboratories where the next decade is being shaped, far from the noise of the places everyone watches

Elena Petkovska

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The User Persona Template Set That Helped 5,000+ Designers Worldwide Build Better Products

Product Design

+1

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Sep 15, 2025

The User Persona Template Set That Helped 5,000+ Designers Worldwide Build Better Products

Make sure what you're building is needed, before you make it perfect. Strong UX starts with user-centered design and real-world feedback.

Elena Petkovska

Why Your "Human Voice" Isn't As Unique As You Think: Authenticity, AI, and What Actually Builds Trust

AI

+1

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Jul 7, 2025

Why Your "Human Voice" Isn't As Unique As You Think: Authenticity, AI, and What Actually Builds Trust

Your unique voice might be a remix of everything you've consumed. What that changes about building authentic brands in the AI era.

Elena Petkovska

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The User Persona Template Set That Helped 5,000+ Designers Worldwide Build Better Products

Product Design

+1

/

Sep 15, 2025

The User Persona Template Set That Helped 5,000+ Designers Worldwide Build Better Products

Make sure what you're building is needed, before you make it perfect. Strong UX starts with user-centered design and real-world feedback.

Elena Petkovska

Beyond Celebration: Read These Stories of European Women - It’s Time We Start Recognising Impact, Not Just the Buzzwords

Interviews

/

Mar 8, 2025

Beyond Celebration: Read These Stories of European Women - It’s Time We Start Recognising Impact, Not Just the Buzzwords

On November 29th, we met in person at the EIT Manufacturing RIS Hubs Conference in Budapest, after completing the 2024 Women Innovators Training Program under the EIT Regional Innovation Scheme

Elena Petkovska

EIT Jumpstarter 2025: Interview By BAU Accelerator

Interviews

/

Mar 17, 2025

EIT Jumpstarter 2025: Interview By BAU Accelerator

Ahead of the official opening of applications for this year, we spoke with Elena Petkovska, founder of the startup Omnilyst, to reach the finals of last year’s program and present its startup in Budapest.

Elena Petkovska

LEARNING TO MAKE IT TIMELESS

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A Map of Europe's Quietest Rooms

Education

+2

/

Sep 22, 2025

A Map of Europe's Quietest Rooms

On the laboratories where the next decade is being shaped, far from the noise of the places everyone watches

Elena Petkovska

The User Persona Template Set That Helped 5,000+ Designers Worldwide Build Better Products

Product Design

+1

/

Sep 15, 2025

The User Persona Template Set That Helped 5,000+ Designers Worldwide Build Better Products

Make sure what you're building is needed, before you make it perfect. Strong UX starts with user-centered design and real-world feedback.

Elena Petkovska

If You're Building an App Without a Technical Background, Stop and Read These 10 Hidden Costs Before You Go Live with Your AI-Built App

Product Design

+1

/

Sep 1, 2025

If You're Building an App Without a Technical Background, Stop and Read These 10 Hidden Costs Before You Go Live with Your AI-Built App

Launching an AI app with no-code tools? Avoid these 10 hidden traps that destroy early startups, from API costs to prompt issues, data handling, and GDPR risks

Elena Petkovska

Is UC Santa Cruz “Coding for Everyone: C and C++ Specialization” Worth Your Time in 2025?

Education

+2

/

Aug 18, 2025

Is UC Santa Cruz “Coding for Everyone: C and C++ Specialization” Worth Your Time in 2025?

A practical assessment based on completing the UC Santa Cruz C & C++ Specialization, outlining who benefits most, where it falls short, and how it fits into the 2025 tech landscape.

Elena Petkovska

Why Your "Human Voice" Isn't As Unique As You Think: Authenticity, AI, and What Actually Builds Trust

AI

+1

/

Jul 7, 2025

Why Your "Human Voice" Isn't As Unique As You Think: Authenticity, AI, and What Actually Builds Trust

Your unique voice might be a remix of everything you've consumed. What that changes about building authentic brands in the AI era.

Elena Petkovska

From Products to Philosophies: How Nike, Davidoff, and Patagonia Built Movements Through Strategic Communication

Brand

+1

/

Jun 30, 2025

From Products to Philosophies: How Nike, Davidoff, and Patagonia Built Movements Through Strategic Communication

How Nike, Davidoff, and Patagonia transformed from product sellers into cultural movements through strategic content. Examining the specific turning points where these brands stopped selling products and started selling philosophies.

Elena Petkovska

AI

+3

/

Jun 23, 2025

We Created a Free Course on Brand Voice for Small Businesses That Can't Afford Marketing Teams

Build a complete brand voice strategy from scratch and walk away with a custom-made PDF based on your own answers. You’ll have it ready before your coffee gets cold.

Elena Petkovska

Startups

+1

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Jun 9, 2025

The 5-Day Rebrand That Transformed How People Saw Our Platform Omnilyst: From Generic SaaS to Brand With Improved Identity

We moved from corporate dark navy to human-centered design in five days and conversion rates increased 35 percent. Why brand clarity mattered more than adding new features.

Elena Petkovska