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Beyond Celebration: Read These Stories of European Women - It’s Time We Start Recognising Impact, Not Just the Buzzwords

Interviews

Mar 8, 2025

Beyond Celebration: Read These Stories of European Women - It’s Time We Start Recognising Impact, Not Just the Buzzwords

On November 29th, we met in person at the EIT Manufacturing RIS Hubs Conference in Budapest, after completing the 2024 Women Innovators Training Program under the EIT Regional Innovation Scheme

Elena Petkovska

From Products to Philosophies: How Nike, Davidoff, and Patagonia Built Movements Through Strategic Communication

Brand

Jun 30, 2025

From Products to Philosophies: How Nike, Davidoff, and Patagonia Built Movements Through Strategic Communication

How Nike, Davidoff, and Patagonia transformed from product sellers into cultural movements through strategic content. Examining the specific turning points where these brands stopped selling products and started selling philosophies.

Elena Petkovska

Jun 23, 2025

We Created a Free Course on Brand Voice for Small Businesses That Can't Afford Marketing Teams

Build a complete brand voice strategy from scratch and walk away with a custom-made PDF based on your own answers. You’ll have it ready before your coffee gets cold.

Elena Petkovska

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The User Persona Template Set That Helped 5,000+ Designers Worldwide Build Better Products

Product Design

Sep 15, 2025

The User Persona Template Set That Helped 5,000+ Designers Worldwide Build Better Products

Make sure what you're building is needed, before you make it perfect. Strong UX starts with user-centered design and real-world feedback.

Elena Petkovska

Jul 7, 2025

Why Your "Human Voice" Isn't As Unique As You Think: Authenticity, AI, and What Actually Builds Trust

Your unique voice might be a remix of everything you've consumed. What that changes about building authentic brands in the AI era.

Elena Petkovska

Shaped and backed by networks such as

featured this week

Most Popular

Product Design

Sep 15, 2025

The User Persona Template Set That Helped 5,000+ Designers Worldwide Build Better Products

Make sure what you're building is needed, before you make it perfect. Strong UX starts with user-centered design and real-world feedback.

Elena Petkovska

Interviews

Mar 8, 2025

Beyond Celebration: Read These Stories of European Women - It’s Time We Start Recognising Impact, Not Just the Buzzwords

On November 29th, we met in person at the EIT Manufacturing RIS Hubs Conference in Budapest, after completing the 2024 Women Innovators Training Program under the EIT Regional Innovation Scheme

Elena Petkovska

EIT Jumpstarter 2025: Interview By BAU Accelerator

Interviews

Mar 17, 2025

EIT Jumpstarter 2025: Interview By BAU Accelerator

Ahead of the official opening of applications for this year, we spoke with Elena Petkovska, founder of the startup Omnilyst, to reach the finals of last year’s program and present its startup in Budapest.

Elena Petkovska

LEARNING TO MAKE IT TIMELESS

You can’t create timeless work
by reading trending threads.

Letters from the other side of noise.
Get new editions straight to your inbox.

Is UC Santa Cruz “Coding for Everyone: C and C++ Specialization” Worth Your Time in 2025?

A practical assessment based on completing the UC Santa Cruz C & C++ Specialization, outlining who benefits most, where it falls short, and how it fits into the 2025 tech landscape.

Elena Petkovska

Jul 7, 2025

Why Your "Human Voice" Isn't As Unique As You Think: Authenticity, AI, and What Actually Builds Trust

Your unique voice might be a remix of everything you've consumed. What that changes about building authentic brands in the AI era.

Elena Petkovska

Brand

Jun 30, 2025

From Products to Philosophies: How Nike, Davidoff, and Patagonia Built Movements Through Strategic Communication

Elena Petkovska

Jun 23, 2025

We Created a Free Course on Brand Voice for Small Businesses That Can't Afford Marketing Teams

Build a complete brand voice strategy from scratch and walk away with a custom-made PDF based on your own answers. You’ll have it ready before your coffee gets cold.

Elena Petkovska

Startups

Jun 9, 2025

The 5-Day Rebrand That Transformed How People Saw Our Platform Omnilyst: From Generic SaaS to Brand With Improved Identity

We moved from corporate dark navy to human-centered design in five days and conversion rates increased 35 percent. Why brand clarity mattered more than adding new features.

Elena Petkovska

Is Taking the Google UX Design Professional Certificate Program Still Worthwhile in 2025?

Education

May 5, 2025

Is Taking the Google UX Design Professional Certificate Program Still Worthwhile in 2025?

A practical review of the Google UX Design Certificate based on direct experience, breaking down its strengths, limitations, and how it fits into 2025’s competitive design landscape.

Elena Petkovska

Apr 28, 2025

One Year After Startup Weekend: What We Built, What We Learned, and What Comes Next

What a Techstars Startup Weekend actually looks like inside those 54 hours, and how we went from weekend prototype to completing the EIT Grand Finals few months later

Elena Petkovska

Is the Google Digital Marketing & E-Commerce Certificate Worth It in 2025

Education

Apr 21, 2025

Is the Google Digital Marketing & E-Commerce Certificate Worth It in 2025

A full breakdown of the 7-course program from the inside. What I gained, what I didn’t, and who this certification helps most in today’s job market.

Elena Petkovska

Beyond Celebration: Read These Stories of European Women - It’s Time We Start Recognising Impact, Not Just the Buzzwords

From Products to Philosophies: How Nike, Davidoff, and Patagonia Built Movements Through Strategic Communication

We Created a Free Course on Brand Voice for Small Businesses That Can't Afford Marketing Teams

Get all the new editions delivered straight to your inbox

The User Persona Template Set That Helped 5,000+ Designers Worldwide Build Better Products

Why Your "Human Voice" Isn't As Unique As You Think: Authenticity, AI, and What Actually Builds Trust

Shaped and backed by networks such as

featured this week

Most Popular

The User Persona Template Set That Helped 5,000+ Designers Worldwide Build Better Products

Beyond Celebration: Read These Stories of European Women - It’s Time We Start Recognising Impact, Not Just the Buzzwords

EIT Jumpstarter 2025: Interview By BAU Accelerator

LEARNING TO MAKE IT TIMELESS

You can’t create timeless workby reading trending threads.

Letters from the other side of noise.Get new editions straight to your inbox.

archive

Is UC Santa Cruz “Coding for Everyone: C and C++ Specialization” Worth Your Time in 2025?

Why Your "Human Voice" Isn't As Unique As You Think: Authenticity, AI, and What Actually Builds Trust

From Products to Philosophies: How Nike, Davidoff, and Patagonia Built Movements Through Strategic Communication

We Created a Free Course on Brand Voice for Small Businesses That Can't Afford Marketing Teams

The 5-Day Rebrand That Transformed How People Saw Our Platform Omnilyst: From Generic SaaS to Brand With Improved Identity

Is Taking the Google UX Design Professional Certificate Program Still Worthwhile in 2025?

One Year After Startup Weekend: What We Built, What We Learned, and What Comes Next

Is the Google Digital Marketing & E-Commerce Certificate Worth It in 2025

iteramorium

You can’t create timeless work
by reading trending threads.

Letters from the other side of noise.
Get new editions straight to your inbox.