I didn’t prepare a business plan, nor a marketing plan. I didn’t do my research this time.

I didn’t set up an automation system so you will immediately end up on my Excel sheet where I analyse your data, with scheduled emails that flood your inbox right after you subscribe, offering to “help” you, sell you a course, push you to buy my products, or offer my services (I barely have the time for the ones already lined up).
When anything of that sort, whether simple or special, that might make their way here, it will always be in the same spirit as the rest of the newsletter: relevant, useful, and intentional.

This newsletter is an extension of the work I do, and partly of my tendency to document things.

With the rather brief period of time I had available to set it up, though still influenced by my sometimes bad habit of extensive perfectionism, I tried both visually and value-wise to make it meaningful, and not just another newsletter that floods your inbox. I will do as much as possible to maintain and improve it over time.

I will try to keep it as consistent as possible, ideally once or twice per week for the longer essays, writings, or research pieces here, and ideally daily for the more brief content on other social profiles.

I have an interesting brain, to not say weird, which I’ve found sometimes turns into nonsense information when shared with others. AI comes in handy here, as it sometimes helps me make my thoughts more presentable, comprehensive, and logically structured for you, but I will at all costs avoid sending you AI garbage just to call it a weekly newsletter, as some like to do.

The main focus of this newsletter and the topics you can expect: each edition will explore a different angle of product, engineering, or branding, with the care of a research paper and the tone of a handwritten letter. That is the work I dedicate my time to learning and working on daily, but you might also find other writing on startups, notable events, life, or the occasional unexpected topics that inspire my work. As suggested by its name - Iteramorium - there may be iterations over time and occasional shifts in theme or direction.

This also reflects my effort toward what I think of as an alternate form of research practice - one that allows the freedom to explore without forcing a single, predetermined outcome, which is too often the case in today’s work.

Hence, if you find any of the mentioned topics or this style of writing interesting, you’re welcome to subscribe and become part of this space.