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The User Persona Template Set That Helped 5,000+ Designers Worldwide Build Better Products

Product Design

Sep 15, 2025

The User Persona Template Set That Helped 5,000+ Designers Worldwide Build Better Products

Make sure what you're building is needed, before you make it perfect. Strong UX starts with user-centered design and real-world feedback.

Elena Petkovska

If You're Building an App Without a Technical Background, Stop and Read These 10 Hidden Costs Before You Go Live with Your AI-Built App

Product Design

Sep 1, 2025

If You're Building an App Without a Technical Background, Stop and Read These 10 Hidden Costs Before You Go Live with Your AI-Built App

Launching an AI app with no-code tools? Avoid these 10 hidden traps that destroy early startups, from API costs to prompt issues, data handling, and GDPR risks

Elena Petkovska

Is UC Santa Cruz “Coding for Everyone: C and C++ Specialization” Worth Your Time in 2025?

Education

Aug 18, 2025

Is UC Santa Cruz “Coding for Everyone: C and C++ Specialization” Worth Your Time in 2025?

A practical assessment based on completing the UC Santa Cruz C & C++ Specialization, outlining who benefits most, where it falls short, and how it fits into the 2025 tech landscape.

Elena Petkovska

Jul 7, 2025

Why Your "Human Voice" Isn't As Unique As You Think: Authenticity, AI, and What Actually Builds Trust

Your unique voice might be a remix of everything you've consumed. What that changes about building authentic brands in the AI era.

Elena Petkovska

From Products to Philosophies: How Nike, Davidoff, and Patagonia Built Movements Through Strategic Communication

Brand

Jun 30, 2025

From Products to Philosophies: How Nike, Davidoff, and Patagonia Built Movements Through Strategic Communication

How Nike, Davidoff, and Patagonia transformed from product sellers into cultural movements through strategic content. Examining the specific turning points where these brands stopped selling products and started selling philosophies.

Elena Petkovska

Jun 23, 2025

We Created a Free Course on Brand Voice for Small Businesses That Can't Afford Marketing Teams

Build a complete brand voice strategy from scratch and walk away with a custom-made PDF based on your own answers. You’ll have it ready before your coffee gets cold.

Elena Petkovska

Startups

Jun 9, 2025

The 5-Day Rebrand That Transformed How People Saw Our Platform Omnilyst: From Generic SaaS to Brand With Improved Identity

We moved from corporate dark navy to human-centered design in five days and conversion rates increased 35 percent. Why brand clarity mattered more than adding new features.

Elena Petkovska

Is Taking the Google UX Design Professional Certificate Program Still Worthwhile in 2025?

Education

May 5, 2025

Is Taking the Google UX Design Professional Certificate Program Still Worthwhile in 2025?

A practical review of the Google UX Design Certificate based on direct experience, breaking down its strengths, limitations, and how it fits into 2025’s competitive design landscape.

Elena Petkovska

Apr 28, 2025

One Year After Startup Weekend: What We Built, What We Learned, and What Comes Next

What a Techstars Startup Weekend actually looks like inside those 54 hours, and how we went from weekend prototype to completing the EIT Grand Finals few months later

Elena Petkovska

Archive

The User Persona Template Set That Helped 5,000+ Designers Worldwide Build Better Products

If You're Building an App Without a Technical Background, Stop and Read These 10 Hidden Costs Before You Go Live with Your AI-Built App

Is UC Santa Cruz “Coding for Everyone: C and C++ Specialization” Worth Your Time in 2025?

Why Your "Human Voice" Isn't As Unique As You Think: Authenticity, AI, and What Actually Builds Trust

From Products to Philosophies: How Nike, Davidoff, and Patagonia Built Movements Through Strategic Communication

We Created a Free Course on Brand Voice for Small Businesses That Can't Afford Marketing Teams

The 5-Day Rebrand That Transformed How People Saw Our Platform Omnilyst: From Generic SaaS to Brand With Improved Identity

Is Taking the Google UX Design Professional Certificate Program Still Worthwhile in 2025?

One Year After Startup Weekend: What We Built, What We Learned, and What Comes Next

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