Startups

Building companies, securing funding, working with accelerators, and navigating the realities of early-stage entrepreneurship.

All Posts

Jun 23, 2025

We Created a Free Course on Brand Voice for Small Businesses That Can't Afford Marketing Teams

Build a complete brand voice strategy from scratch and walk away with a custom-made PDF based on your own answers. You’ll have it ready before your coffee gets cold.

Elena Petkovska

Startups

Jun 9, 2025

The 5-Day Rebrand That Transformed How People Saw Our Platform Omnilyst: From Generic SaaS to Brand With Improved Identity

We moved from corporate dark navy to human-centered design in five days and conversion rates increased 35 percent. Why brand clarity mattered more than adding new features.

Elena Petkovska

Apr 28, 2025

One Year After Startup Weekend: What We Built, What We Learned, and What Comes Next

What a Techstars Startup Weekend actually looks like inside those 54 hours, and how we went from weekend prototype to completing the EIT Grand Finals few months later

Elena Petkovska

Public Speaking

Apr 7, 2025

From Perfect Slides on Two Hours Sleep to Confident Delivery: What Actually Matters in Public Speaking

The preparation framework that prevents common failure patterns, including when to stop practicing and why all-nighters guarantee poor delivery.

Elena Petkovska

What Building an International Youth Platform Taught Me About NGOs

Education

Feb 17, 2025

What Building an International Youth Platform Taught Me About NGOs

On creating Not Too Young with teams from Slovakia, Germany, and Greece, what coordinating across borders actually requires, and why clarity about mission matters more than enthusiasm ever will.

Elena Petkovska

Dec 15, 2024

AI in Action: What Building Automation Tools for Companies Taught Me About the Gap Between AI Hype and AI Implementation

On attending the 14th International Summer School at the Faculty of Economics, collaborating with software companies, and learning what it actually takes to automate workflows that matter.

Elena Petkovska

Startups

We Created a Free Course on Brand Voice for Small Businesses That Can't Afford Marketing Teams

The 5-Day Rebrand That Transformed How People Saw Our Platform Omnilyst: From Generic SaaS to Brand With Improved Identity

One Year After Startup Weekend: What We Built, What We Learned, and What Comes Next

From Perfect Slides on Two Hours Sleep to Confident Delivery: What Actually Matters in Public Speaking

What Building an International Youth Platform Taught Me About NGOs

AI in Action: What Building Automation Tools for Companies Taught Me About the Gap Between AI Hype and AI Implementation

iteramorium