Brand

Building brand identity, voice, and strategy that creates lasting recognition and connects authentically with audiences.

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From Products to Philosophies: How Nike, Davidoff, and Patagonia Built Movements Through Strategic Communication

Brand

Jun 30, 2025

From Products to Philosophies: How Nike, Davidoff, and Patagonia Built Movements Through Strategic Communication

How Nike, Davidoff, and Patagonia transformed from product sellers into cultural movements through strategic content. Examining the specific turning points where these brands stopped selling products and started selling philosophies.

Elena Petkovska

Jun 23, 2025

We Created a Free Course on Brand Voice for Small Businesses That Can't Afford Marketing Teams

Build a complete brand voice strategy from scratch and walk away with a custom-made PDF based on your own answers. You’ll have it ready before your coffee gets cold.

Elena Petkovska

Startups

Jun 9, 2025

The 5-Day Rebrand That Transformed How People Saw Our Platform Omnilyst: From Generic SaaS to Brand With Improved Identity

We moved from corporate dark navy to human-centered design in five days and conversion rates increased 35 percent. Why brand clarity mattered more than adding new features.

Elena Petkovska

Brand

From Products to Philosophies: How Nike, Davidoff, and Patagonia Built Movements Through Strategic Communication

We Created a Free Course on Brand Voice for Small Businesses That Can't Afford Marketing Teams

The 5-Day Rebrand That Transformed How People Saw Our Platform Omnilyst: From Generic SaaS to Brand With Improved Identity

iteramorium