Content

Building brand voice, creating authentic content, and exploring the principles behind content that drives meaningful engagement.

All Posts

Jul 7, 2025

Why Your "Human Voice" Isn't As Unique As You Think: Authenticity, AI, and What Actually Builds Trust

Your unique voice might be a remix of everything you've consumed. What that changes about building authentic brands in the AI era.

Elena Petkovska

From Products to Philosophies: How Nike, Davidoff, and Patagonia Built Movements Through Strategic Communication

Brand

Jun 30, 2025

From Products to Philosophies: How Nike, Davidoff, and Patagonia Built Movements Through Strategic Communication

How Nike, Davidoff, and Patagonia transformed from product sellers into cultural movements through strategic content. Examining the specific turning points where these brands stopped selling products and started selling philosophies.

Elena Petkovska

Jun 23, 2025

We Created a Free Course on Brand Voice for Small Businesses That Can't Afford Marketing Teams

Build a complete brand voice strategy from scratch and walk away with a custom-made PDF based on your own answers. You’ll have it ready before your coffee gets cold.

Elena Petkovska

Content

Why Your "Human Voice" Isn't As Unique As You Think: Authenticity, AI, and What Actually Builds Trust

From Products to Philosophies: How Nike, Davidoff, and Patagonia Built Movements Through Strategic Communication

We Created a Free Course on Brand Voice for Small Businesses That Can't Afford Marketing Teams

iteramorium