AI

Exploring artificial intelligence across business applications, automation, decision-making, and how technology reshapes the way we work and create.

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Jul 7, 2025

Why Your "Human Voice" Isn't As Unique As You Think: Authenticity, AI, and What Actually Builds Trust

Your unique voice might be a remix of everything you've consumed. What that changes about building authentic brands in the AI era.

Elena Petkovska

Jun 23, 2025

We Created a Free Course on Brand Voice for Small Businesses That Can't Afford Marketing Teams

Build a complete brand voice strategy from scratch and walk away with a custom-made PDF based on your own answers. You’ll have it ready before your coffee gets cold.

Elena Petkovska

Apr 28, 2025

One Year After Startup Weekend: What We Built, What We Learned, and What Comes Next

What a Techstars Startup Weekend actually looks like inside those 54 hours, and how we went from weekend prototype to completing the EIT Grand Finals few months later

Elena Petkovska

Dec 15, 2024

AI in Action: What Building Automation Tools for Companies Taught Me About the Gap Between AI Hype and AI Implementation

On attending the 14th International Summer School at the Faculty of Economics, collaborating with software companies, and learning what it actually takes to automate workflows that matter.

Elena Petkovska

AI

Why Your "Human Voice" Isn't As Unique As You Think: Authenticity, AI, and What Actually Builds Trust

We Created a Free Course on Brand Voice for Small Businesses That Can't Afford Marketing Teams

One Year After Startup Weekend: What We Built, What We Learned, and What Comes Next

AI in Action: What Building Automation Tools for Companies Taught Me About the Gap Between AI Hype and AI Implementation

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